Making Salon Sustainability Sexy: Ditch the Guilt, Bring the Glam
Making Salon Sustainability Sexy: Ditch the Guilt, Bring the Glam
At Ora Hair, we believe you don’t have to choose between a stunning salon and a sustainable one. In this blog, I’m sharing how we’ve made eco-conscious not just easy, but seriously desirable — and how you can too.
At a recent hair event, a comment was made that stuck with me: "People in the industry just don’t think sustainability is sexy."
And that’s exactly the myth I’m here to bust.
Because here’s the truth — sustainability can be sexy. It can be smart, stylish, and soul-led. And at Ora Hair, we’re proving that every single day.
Let’s face it — when most salon owners hear sustainability, they picture beige packaging, higher costs, and a to-do list longer than a root touch-up backlog. But what if we flipped the script?
Sustainability isn’t about sacrifice — it’s about standing out. In 2025, sexy isn’t just high-gloss finishes and flawless balayage — it’s purpose-driven business, modern systems, and a brand that turns heads for all the right reasons.
That’s exactly what we’re doing at Ora Hair — my multi-award-winning sustainable salon. We've ditched the beige and made green feel glam, high-end, and profitable. We’re proof that you can run a stunning, successful salon and still care deeply about the planet.
Here’s how we make it HOT:
1. Eco is the new luxury
Clients want to feel good about where they spend their money. From cruelty-free colour and refillable retail to compostable towels and zero-waste practices, we show clients that luxury and sustainability can go hand in hand. Caring is sexy. Conscious is the new couture.
2. You become the trendsetter
When you ditch the single-use plastic and choose ethical, eco-friendly suppliers, you’re no longer just a stylist — you’re a leader. At Ora, we’re proud to be seen as innovators in the space, helping others level up while protecting our planet.
3. Sustainable = Profitable
Who says sexy can’t be smart? With the right systems, sustainability saves money, boosts loyalty, and creates a strong culture. At Ora, going green has helped us stand out, build trust, and increase profit margins — all while aligning with our values.
4. Your team buys in
Today’s team members are driven by purpose. When your salon stands for something meaningful, your team shows up more engaged and proud. At Ora, we’ve seen how much more passionate and loyal our team becomes when they know they’re making a difference.
5. You lead with soul
A sustainable salon isn’t just a business — it’s a movement. It becomes part of your story, your legacy, your leadership. People don’t just come for hair; they come for the experience, the ethos, the energy.
So no, sustainability isn’t about being beige and boring — it’s about being bold, brilliant, and blazing a trail for what modern salons should be.
If you're a salon owner ready to level up with purpose, impact, and profit — let's talk. Whether it's through coaching, courses or community, I can help you build a business that feels good, looks good, and does good.
✨ If your'e a Salon Owner Ready to lead with impact? Take our Free Vision & Mission course & Join our Free community here; Salon Soul Community
